This award recognises a remarkable digital, media or influence activation led by an individual hospitality property, which significantly increases visibility, engagement or desirability through a well-executed and creative campaign.
What is expected in the summary:
- Campaign period and platforms / channels activated.
- Context and objectives of the activation (launch, repositioning, seasonality, event, crisis response, etc.).
- Creativity, distinctiveness and innovation of the activation within the hospitality landscape.
- Relevance of the chosen channels, formats and creators to the target audience.
- Clear link between media activation and tangible business outcomes.
Suggested KPIs to mention (where applicable):
- Investment / concept ambition
- Investment level and return indicator (ROI, ROAS…).
- Operational & commercial performance
- Reach, impressions or views generated.
- Engagement rates (likes, shares, saves, comments) or volume of interactions.
- Traffic, bookings, enquiries or community growth linked to the activation.
- Media recognition & earned impact
- Media coverage and earned media value.
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